FormKeep
Are your B2B lead nurturing techniques need a bit of a refresh? Don’t worry. You’re not alone. Lead nurturing is a marketing process that needs to be continually worked on, but it’s easy to run out of ideas and for your efforts to turn stale. Many B2B sales and marketing leaders find it frustrating to […]
The millennial generation of customers has an entirely different set of expectations from the brand that they purchase from. Customer service is considered to be the biggest differentiator when it comes to purchasing decision-making. According to American Express, 70% of consumers say they have already made a choice to support a company that delivers great […]
Undoubtedly, one of the most valuable tools for B2B businesses is the use of marketing automation solutions. From lead scoring to prospect profiling, B2B marketing automation has enabled organizations to gain significant benefits, and its importance has grown dramatically among businesses of all scales. Especially since automation tools and tactics are becoming so widespread, advanced […]
Reviews and testimonials about a product or service are becoming more and more important, in fact, did you know people are 270% more likely to purchase a product with five or more reviews than a product with none? Testimonials and reviews are essential to create that “trust factor” that customers will be purchasing exactly what […]
The ultimate goal for every business is to satisfy and retain its customers. And the key to achieving this goal is to know your customers inside out and make better business decisions throughout. But most businesses make the mistake of letting their personal biases and assumptions take over their decision-making process. They make assumptions or […]
Being a product manager is not an easy task. You have to lead a team towards a unified goal, whilst balancing a multitude of varying factors. The definition of product management encompasses leading your team to a set vision. Competing opinions amongst your team members can cause issues regarding what a great product design may […]
Have you ever wondered what distinguishes idle “passing by” visitors from real value-adding customers? For any business website oriented towards marketing, the conversion rate is among metrics with utmost importance. The notion may be seen in a narrow as well as in a broader sense and do its great job even for entertainment or information […]
FormKeep has great solutions for notifying you about sales leads from your website. Everything from automatically sending emails and notifications to you and your team, to native integrations that send the message directly to the right Slack channel, FormKeep provides many ways of notifications and ways to reach out to your leads. But there are […]
Finding leads for your B2B business will always be a priority, but once you’ve got your leads, how do you convert them into paying clients? Automated emails can help you easily turn leads into clients, and once they’re set up, they take very little effort!With the ability to track and analyze the reaction your automated […]
Email outreach is a must. From promoting your business, finding your prospects, building your brand, emails are the tried and true method of reach and connection. And you don’t need 100+ different outreach templates to win! What you do need is a few email outreach templates that work. Something specific to what you’re trying to […]