FormKeep
Have you ever wondered what distinguishes idle “passing by” visitors from real value-adding customers? For any business website oriented towards marketing, the conversion rate is among metrics with utmost importance. The notion may be seen in a narrow as well as in a broader sense and do its great job even for entertainment or information […]
Customer journey analysis has turned into a huge hit in the marketing community lately due to the increasing prevalence of data-driven marketing. With as many as 89% of marketers over the world using data to inform the decision-making process, consumer journey analysis has become the magic wand that paves the way to produce greater revenue […]