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Marketing

3 Ways to Improve Conversion Rates With Customer Journey Analysis

Customer journey analysis has turned into a huge hit in the marketing community lately due to the increasing prevalence of data-driven marketing. With as many as 89% of marketers over the world using data to inform the decision-making process, consumer journey analysis has become the magic wand that paves the way to produce greater revenue […]

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Marketing Web Design

Best Practices to Designing Contact Forms That Convert

We all once filled a contact form. We did it to receive a call-back, get a handy promo code, or sign up for a newsletter from a credible website. Some contact forms annoy us, popping up too often, others we do not notice until we deliberately visit a page and press the button to get […]

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Marketing

How to Generate Leads Using Customer Service

When I say “lead generation,” the first thing that crosses your mind is probably contests, signup forms, landing pages, quizzes, and lead magnets. But, have you ever wondered what connects those powerful lead generation techniques? Yep, we are talking about consistent and continuous communication with customers.  Customer service goes hand in hand with your sales […]

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Marketing Web Design Web Development

Super-Simple SEO Tactics for Maximum Customer Acquisition

When optimizing your website for search engines, the ultimate goal is to boost its rankings and visibility. Precisely because of that, you need to build a highly user-oriented SEO strategy that attracts the right audience and converts them.  Here are a few tips you should apply right now. 1. Improve Website Experiences When your potential […]

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Integrations Marketing

Different ways to generate leads using CRM

CRM deciphers to customer relationship management. For the first time, this concept came into existence in the 1970s. Before this, customer satisfaction evaluation took place through annual surveys. Also, big data analysis and sales automation took place through stand-alone mainframe systems. CRM was, later on, popularised in 1997 by Tom Siebel. From there on, with […]

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Integrations Marketing Web Development

Work your Carrd.co web forms with FormKeep

There are certain times where website owners need to acquire information from their users. This is for a variety of reasons, but mostly to improve the services their respective websites offer, as well as improve their platforms as a whole. Web forms are widely used in order for website owners to collect information from their […]

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Marketing

Marketing vs Branding: Two Sides of A Coin

Ask marketers what the favorite drink of their profession is, and you’d most likely hear, Brandy! There’s been a lot of misunderstanding between professionals on the value of marketing and branding. And in the words of Confucius, “The beginning of wisdom is to call things by their proper names”. That said, the Confusion–not to be […]

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Marketing

10 Customer Satisfaction Survey Tips

If there was a year that really accelerated the global digitalization, it’s the year 2020. Many businesses were forced to digitalize. The ones which were already digital had an opportunity to expand their capacities. The use of various digital services increased significantly.  In this constant fight for the digital market share, there is one area […]

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Marketing

How to Use FormKeep Email Campaigns to Grow Your Reach

Email marketing is one of the most reliable, cost-effective forms of digital marketing, and it has only increased in effectiveness in 2020. People who are in quarantine or working from home due to the COVID-19 pandemic are a captive audience — which means they’re more likely to engage with content in their email inbox. The […]

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Marketing Web Development

6 ways to improve your website’s SEO ranking

Visibility is everything. When it comes to promoting a website, the best way to gain those sweet sets of eyes is to get your website to the top of Google’s search results.  The algorithms Google uses to organize its search engine result pages (SERPs) are evolving all the time, and Google’s goal is to serve […]