Best Survey Types: Practices and Examples

What makes a good survey? The goals of a good survey must be defined by the kind of survey it is; the subject matter of the survey, the audience it is targeted towards, and the information you are looking for are three places to start when framing the goals of your questionnaire. Most companies that […]

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4 Ways to Use Customer Surveys to Make Better Business Decisions

The ultimate goal for every business is to satisfy and retain its customers. And the key to achieving this goal is to know your customers inside out and make better business decisions throughout. But most businesses make the mistake of letting their personal biases and assumptions take over their decision-making process. They make assumptions or […]