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Marketing

How to Nurture Leads and Customers in SaaS Business: A Data-Driven Guide

If there is one thing that SaaS businesses are in need of, it is more leads and customers that continue to purchase from them. However, due to stiff competition in every vertical and the availability of lots of options for buyers, it can be tough to do so. Nurturing leads and customers in the SaaS […]

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Marketing

5 Powerful B2B Lead Nurturing Strategies That Get Results

Are your B2B lead nurturing techniques need a bit of a refresh? Don’t worry. You’re not alone. Lead nurturing is a marketing process that needs to be continually worked on, but it’s easy to run out of ideas and for your efforts to turn stale. Many B2B sales and marketing leaders find it frustrating to […]