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Marketing

5 Powerful B2B Lead Nurturing Strategies That Get Results

Are your B2B lead nurturing techniques need a bit of a refresh? Don’t worry. You’re not alone. Lead nurturing is a marketing process that needs to be continually worked on, but it’s easy to run out of ideas and for your efforts to turn stale. Many B2B sales and marketing leaders find it frustrating to […]

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Marketing

How to Generate Leads Using Customer Service

When I say “lead generation,” the first thing that crosses your mind is probably contests, signup forms, landing pages, quizzes, and lead magnets. But, have you ever wondered what connects those powerful lead generation techniques? Yep, we are talking about consistent and continuous communication with customers.  Customer service goes hand in hand with your sales […]