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Marketing

Why You Should Invest in Proactive Customer Service

The millennial generation of customers has an entirely different set of expectations from the brand that they purchase from. Customer service is considered to be the biggest differentiator when it comes to purchasing decision-making. According to American Express, 70% of consumers say they have already made a choice to support a company that delivers great […]

Categories
Marketing

How to Generate Leads Using Customer Service

When I say “lead generation,” the first thing that crosses your mind is probably contests, signup forms, landing pages, quizzes, and lead magnets. But, have you ever wondered what connects those powerful lead generation techniques? Yep, we are talking about consistent and continuous communication with customers.  Customer service goes hand in hand with your sales […]