FormKeep for lead generation? That’s a yes. We’ve recently been listed in Close’s recent blog interviewing Customer.io’s Alex Patton, Director of Marketing & Marketing Operations on the tech the company uses to help keep marketing and sales aligned. Read more here!
Category: Marketing
It’s important for businesses to get the word out there and mark their place in competitive industries. This is achieved by marketing — and in this age where technology is easily accessible, email marketing has been a great contributor for businesses to establish a connection between themselves and potential clients. There’s a reason why a […]
Data protection laws and audience demand for quality content have put a permanent end to the days of sending generic emails to vast lists of unknown individuals – and we couldn’t be happier about that. There are huge opportunities for businesses who adopt email marketing. Grabbing audience attention is more difficult than ever, so reaching […]
Customer feedback can give you valuable intel on what you should and shouldn’t change about your business or website. To get that information first hand from your customers, you need to get them to accept your survey invitation. Spending time on filling the feedback survey isn’t a dream come true for consumers. Therefore, you need […]
2020 has been a difficult year for all of us. Despite this, we continued to work behind the scenes preparing for a new year ahead! We’ve been listening to all the great feedback from our clients and we have been regularly releasing new features and improvements. We are thankful for the opportunities to better ourselves, and […]
Customer journey analysis has turned into a huge hit in the marketing community lately due to the increasing prevalence of data-driven marketing. With as many as 89% of marketers over the world using data to inform the decision-making process, consumer journey analysis has become the magic wand that paves the way to produce greater revenue […]
When I say “lead generation,” the first thing that crosses your mind is probably contests, signup forms, landing pages, quizzes, and lead magnets. But, have you ever wondered what connects those powerful lead generation techniques? Yep, we are talking about consistent and continuous communication with customers. Customer service goes hand in hand with your sales […]
When optimizing your website for search engines, the ultimate goal is to boost its rankings and visibility. Precisely because of that, you need to build a highly user-oriented SEO strategy that attracts the right audience and converts them. Here are a few tips you should apply right now. 1. Improve Website Experiences When your potential […]
CRM deciphers to customer relationship management. For the first time, this concept came into existence in the 1970s. Before this, customer satisfaction evaluation took place through annual surveys. Also, big data analysis and sales automation took place through stand-alone mainframe systems. CRM was, later on, popularised in 1997 by Tom Siebel. From there on, with […]