Integrations Marketing

Different ways to generate leads using CRM

CRM deciphers to customer relationship management. For the first time, this concept came into existence in the 1970s. Before this, customer satisfaction evaluation took place through annual surveys. Also, big data analysis and sales automation took place through stand-alone mainframe systems. CRM was, later on, popularised in 1997 by Tom Siebel. From there on, with […]