CRM deciphers to customer relationship management. For the first time, this concept came into existence in the 1970s. Before this, customer satisfaction evaluation took place through annual surveys. Also, big data analysis and sales automation took place through stand-alone mainframe systems. CRM was, later on, popularised in 1997 by Tom Siebel. From there on, with […]
There are certain times where website owners need to acquire information from their users. This is for a variety of reasons, but mostly to improve the services their respective websites offer, as well as improve their platforms as a whole. Web forms are widely used in order for website owners to collect information from their […]
How to Write a Web Design Brief
Having a website for your business is a big deal. Websites are usually the main means of communication between a brand and a consumer. There, customers can learn information about a brand, view and purchase its products, and contact customer support. Of course, the more responsive and agile your website is, the better customer experience […]
Ask marketers what the favorite drink of their profession is, and you’d most likely hear, Brandy! There’s been a lot of misunderstanding between professionals on the value of marketing and branding. And in the words of Confucius, “The beginning of wisdom is to call things by their proper names”. That said, the Confusion–not to be […]
Wix is one of the most popular choices for website building and hosting for a reason. The platform supports a fine degree of control and offers hundreds of templates and applications that increase functionality. That variety of options doesn’t make Wix complicated to use, though. In fact, the drag-and-drop format of its user interface means […]
10 Customer Satisfaction Survey Tips
If there was a year that really accelerated the global digitalization, it’s the year 2020. Many businesses were forced to digitalize. The ones which were already digital had an opportunity to expand their capacities. The use of various digital services increased significantly. In this constant fight for the digital market share, there is one area […]
FormKeep EduLog #7: Web forms with Wistia
Using Wistia’s marketing integrations to deliver web forms Welcome back to the final EduLog You heard that right. FormKeep’s own white-knuckle thriller of an educational log is coming to a close. Since the EduLog began, you have integrated your first web form into Squarespace, protected it against spam, used it to create an email campaign, […]
Squarespace sets itself apart from other website-building platforms by combining ease of use with stylish, professional design. The company’s mission is to make web design as seamless as possible, which means that you can design a fully functional website without external software or plugins. The straightforward Squarespace system appeals to a lot of web design […]
FormKeep EduLog #6: FormKeep for Schools!
A case study on how a school administrator can use web forms Welcome back to the 2nd EduLog Case Study! Last we published the first of our pair of FormKeep use cases. In that, we examined the business and problems of a real estate broker, and discussed the ways in which FormKeep’s services could provide […]
Email marketing is one of the most reliable, cost-effective forms of digital marketing, and it has only increased in effectiveness in 2020. People who are in quarantine or working from home due to the COVID-19 pandemic are a captive audience — which means they’re more likely to engage with content in their email inbox. The […]