This Is How You Build A New Website

Are you looking to launch a new website?

Not sure where to start?

Or looking for some creative inspiration before you dig in?

Check out this article about 15 Addicting Web Design Guides To Get You Hooked.

Sooner or later, after you dig in, you’ll likely reach a point that you want to collect data on your static website. Maybe it’s a lead collection form or a registration form or even an order form. When you reach this point, you’ll learn that creating a form is relatively easy. You can learn most of what you need to know from w3schools.

However, things get a little more difficult when you start working on how to collect data from the form. Do you want the form submission to trigger an email, store data in the could or push data to another system? There are all kinds things you might want to do with a completed webform.

Luckily, FormKeep makes it easy to connect the webforms you create with a hosted database in the cloud to store your data (a form backend) and, even, connect that data to thousands of applications via Zapier.

All you need to do is update the action attribute. Your form tag should look like this:

<form accept-charset="UTF-8" action="https://formkeep.com/f/your-token-here" method="POST">

Dive right in on your projects and if you have any questions about how to store data from your webforms, contact us at https://www.formkeep.com

Your Form Design, Our Backend

One of the reasons that FormKeep is so popular with web developers and designers is that it’s easy to style your form exactly the way you want. Unlike alternatives that require you to use their form templates and layouts, FormKeep makes it easy to layout and style your form exactly the way you want without worrying about building a backend to receive your form data.

Material Design Screenshot
Learn About Clean Form Layout

Modern web design and form layout principles are always changing and, of course, design preferences vary depending on the developer, designer or target user. Material Design’s website https://material.io offers a great overview of how to style an impactful HTML form. Check out their HTML design overview by clicking here.

To learn more about how to capture your form data on the backend in a database or connect it with another application or receive your form data in email, check out formkeep.com. Once you set up a FormKeep free trial account, it’s easy to connect your form with FormKeep.

All you need to do is update the action attribute. Your form tag should look like this:

<form accept-charset="UTF-8" action="https://formkeep.com/f/your-token-here" method="POST">

Announcing Shubox.io and File Upload Support

 

We’re excited to share our new partnership with Shubox.io!

Many of our customers ask us how to upload images or pdfs from their html forms. They’re looking to capture resumes or pictures of problems with their products. Uploading samples of their portfolio or even small videos for contests.

Managing file uploads across different browsers and user bandwidths limits while adhering to your site’s brand and styling is a challenging task and sometimes causes these projects to be put off until there’s more ‘free time’ from the developer team.

Fortunately there’s a great solution out there that you can have up and running in fifteen minutes!

We’ve looked closely at the many options available and we’ve partnered with Shubox.io. They’ve got a great experience right out of the box, but allows for full control over the behavior if you need it. They upload the files directly to your own Amazon S3 storage so you have direct control over the files.

Shubox.io does a lot more than just provide an amazing user experience for your customers to upload files, it also allows you to transform the images. Resizing, rotating and cleaning up the meta-data are all possible through the service. Great stuff if you need extra processing or need to connect these files to additional workflows in your business.

Check out this recent blog post with all the setup and information about how to get things setup and working with FormKeep.

If you sign up through FormKeep you’ll get a special deal as well, so make sure you sign up through the Shubox.io page under Data Integrations inside FormKeep.

Keep on uploading!

ps – Image and PDF files will now also display directly in the submission pages of FormKeep, in addition to showing a link to the original file.

3 Things to Fix On Your Forms If You Want Conversions

Forms are all about action.

More specifically, they’re all about getting your users to take action. Whether it’s signing up for your newsletter or downloading your latest white paper, you want to get your users to do something – that’s called a conversion.

But conversions don’t happen by accident. The way you design and program your form plays a major role in how many people follow through with filling it out.

Unfortunately, there are a few areas that most designers or developers overlook when creating their forms, and it’s costing conversions.

Here are three key areas you need to fix on your forms if you want to keep your conversion rates high.

Error Messages

Error handling is typically one of the last things a developer will do when putting together a form, which often means that it’s the one process that gets the least amount of attention.

But a form that doesn’t tell you exactly what went wrong when an error occurs or leads you to a 404 page – or, heaven forbid, somewhere else entirely – is not just annoying, it’s a signal to your users to never come back and finish that form.

Suddenly your conversions drop and you’re not sure why.

While the first and most obvious step is to prevent errors wherever possible – and ideally they don’t happen because of a design flaw – it’s still important to have a great error handling system in place should errors occur.

Here are a few things to keep in mind when working on your error handling:

Avoid negative words. While errors are bad, you don’t want the wording to elicit feelings of fear or make them feel that the situation is worse than it is. UX Movement has a great article on making your form error message more reassuring here.

error-messages-negative-words

Avoid using the color red. Instead, highlight error fields in orange or yellow. Similar to the above, the color red – while prominent – can make the user feel like they’ve made a grave mistake. Red tends to be associated with danger, so while you still want your error to stand out, it’s important to signal to users that the error is fixable and that they have nothing to worry about.

error-messages-orange

Specify why the field information wasn’t accepted. Just having a note at the top of your form that says “there was an error” isn’t enough to keep people from panicking. Your error message should tell users exactly which information was rejected and why. For example, an email field should tell users to include the ‘@’ symbol or remind them to double check the spelling of their domain. The more specific you can be, the better.

error-messages-explain

Visual Cues

The next big area you may be overlooking is the use of visual cues.

Many forms come on solitary landing pages, which makes the forms themselves easy enough to find and is one way of getting people to fill out your forms, but that doesn’t always mean conversions will automatically happen.

In fact, whether or not your form is easy to spot on your page, you should include visual cues to direct users there anyway.

Directional cues are signals that tell someone to complete an action, and remember, forms are all about taking action. Cues can include photos, shapes, videos or text, but how and where you use them can significantly impact conversions.

Here are some things to keep in mind when it comes to drawing your visitors to your form:

 

Use an image of a person looking at your form. Humans are social creatures by nature, and so they tend to be drawn to what others are looking at. You can use this human trait to your advantage by having your images direct people to fill out your forms.

 

Have a person or group of people looking at your forms with their eyes, pointing to your form with their hands, or even holding your form.

visualcues-people

Use arrows. Symbols and shapes drive much of our visuals in modern advertising, and the arrow is the king of the symbols when it comes to directing users to take action. Nothing says “look here” quite like it.

Reboot Authentic, for example, uses three arrows to direct visitors to their lead-capture form:

visualcues-arrows

Limit objects in the same visual view as your form. Minimizing the noise around your form will certainly draw the most attention to it, but that doesn’t mean you need to create a whole separate landing page for each form. You can also use colors to visually direct users to your forms, or make use of blank space to create a contrast that stands out.

Twitter does a fantastic job of this on their signup page:

visualcues-simplicity

Button Language

Of course, it could be argued that you should never rely on design alone to communicate.

After all, 8% of men and 0.5% of women have a colour vision deficiency. Another 39 million are blind and 246 have low vision. Communicating with visual-only cues just won’t catch everyone.

While pictures and arrows may help people find your form, the “Submit” button does most of the heavy lifting. That’s where your button copy comes into play.

Buttons will tell users to “Get a quote,” “Download,” “Open an account,” or even “Go to checkout.” But whether someone submits your button depends on the quality of the text itself.

Here are a few things to keep in mind when selecting the right copy for your buttons:

The copy should begin with a verb. Otherwise it’s not really a call-to-action, just a button with some text on it. “More information” for example, is not a call-to-action.

better-submit-button

The language should fit the context. If you’re signing up for banking online, for example, you’re going to expect words like “Register” or “Apply”. If you’re signing up for an e-commerce site, you look for “Sign up” or “Go to Cart”.

It’s also important for the language to be personal wherever possible. If the overall context of your site is friendly, using text like “Sign me up” instead of “sign up” can also improve your conversions.

Think about what your user would say. Imagine that you asked your user what he or she was trying to do. If they would say, “I want to sign up,” then you would use text like, “Sign up.” If you were asking the user “Would you like to…?” then the text would sound more like, “Sign me up.” These are what Jared Spool calls “trigger” words.

For any button text, ask yourself if it fits with the statement “Would you like to?” or “I would like to”. The question: “Would you like to sign me up?” doesn’t match with: “I would like to sign me up”.

Final Thoughts

When it comes to improving conversions on your forms, there are really three key areas you need to watch out for: error messages, visual cues, and button copy.

If your users aren’t taking any action, then you want to use visual cues to direct them.

If they’re not sure if they want to submit the form they’ve just filled out, then use your copy to elicit an action.

And if they have taken the wrong action, gently nudge them in the right direction.

Here’s Why Your Opt-Ins are Unsubscribing (And How to Fix It)

Email marketing is a hugely valuable tool.

In fact, according to the Direct Marketing Association, email marketing brings in around $40 for every $1 you spend, making it one of the highest ROIs for any time of marketing out there.

It can be reasonably assumed that the whole point in capturing emails and having subscribers is to convert those emails into loyal customers who either buy your product or service or tell their friends to buy your product or service (or both).

list-segmentation-results

Even if you’re just running a blog or a content site, those emails are everything. So what happens if all of a sudden you’re not getting as many subscribers as you once did?

Or worse yet, what happens when people that have already subscribed start to opt-out of receiving your emails?

Here are a few of the most common reasons people are opting-out of your email lists, plus what you can do to stop that from happening.

They’re Not In a List

The biggest problem when it comes to opt-ins is not having opt-ins (or opt-outs) because all of your emails go to all of your subscribers.

Not having any form of segmentation is a one-way ticket to unsubscribers, but if you’re running your email campaigns yourself, it can be tricky to manage all of those lists. That’s where third-party email marketing services can help.

Where to Send Your Form Submissions

If you’re using WordPress, you can use plugins like MailPoet or Newsletter to create real email system that allow you to create newsletters, automated emails, post notifications and more directly from WordPress while allowing you to segment your lists (to some degree, anyway).

If you really want to segment your lists, you can use a email service like MailChimp, Constant Contact, or AWeber (etc.) and integrate them with your CMS of choice using Zapier to create targeted emails to certain lists.

Whichever method you choose isn’t really as important as having some plan in place for your emails once they’ve been submitted on your site.
They’re In the Wrong List

Once you’ve warmed up to the idea of segmenting your lists, then comes the hard part. You have to figure out exactly which emails belong in which list.

The whole point of segmentation is to provide relevant content to the recipients, so if someone opted in to get your monthly newsletter but you send them promotional emails about events instead, your likelihood of unsubscribing is high.

So how do you segment your lists for better results?

How to Segment Your List

Welcome emails should, for example, go to your new subscribers or users. But you can also send a version of a welcome email – either a “we miss you” or “are you still there?” email – to those who haven’t been actively opening your emails.

Keeping track of those lists may be a little trickier, but if you’re using a third-party email marketing service like MailChimp (or similar), they often keep track of those lists for you.

But there are other ways to segment your lists that you may not have considered, including:

  • Demographics – Age, gender, company, position, etc.
  • Sending frequency – Some people want emails more frequently than others
  • Location – Knowing something as simple as a location can help you gauge send times and even personalize subject lines for better open-rates
  • Weather Patterns – Skymosity is a company that can track weather patterns and create automated email campaigns that are deployed by weather-based email triggers, which can be helpful for certain industries (fitness gear, outdoor living, etc.)
  • Email activity – Some people stop opening emails after a certain point, which can be helpful to know in order to send a “we miss you” email to reactivate their interest

brooks_weather_segmentation

Source: Skymosity

There are many different ways to segment a list, but the most important part of that segmentation is not just getting them into a list, but also getting them the right content for that list to keep them engaged.
They’re Getting the Wrong Content

The average email user sends and receives around 105 emails per day, with 81% of those emails containing valid content (as in, not spam). This means that while sending out emails is a great way to capture your audience’s attention, it’s also ground zero for competition.

One of the biggest factors when it comes to people unsubscribing from your lists is that they’re simply being overwhelmed with content that doesn’t relate to them. Thankfully, there are a few easy ways to fix that by targeting your content more dynamically.

Types of Content to Send to Each List

Newsletters often go out to anyone in your email list, but some do a good job of separating their newsletter lists from their general email lists, so only the people who want the newsletter actually get it. But you can take this a step further by actually creating targeted newsletters based on niche topics and segmenting your list further.

One way to implement this strategy is to include separate opt-in messages in your welcome email, also known as an opt-in bribe.

WelcomeEmailOptIns

Each link in your welcome email could lead to a different list so your subscribers are essentially telling you exactly what they want from your emails. Here are a few different types of content you can send to varying lists:

  • Welcome Email
  • Expectation Email
  • Tools and Resources Email
  • How-To Email
  • Getting to Know You Email
  • Unexpected Freebie Email
  • Exclusive Content Email
  • Basic Content Email
  • Archive Email
  • Curated Email
  • Newsletter
  • Buzz-Building Email
  • Testimonial Emails
  • Favorite Things Email

The truly important thing to remember is that the type of content you send out should reflect the list it’s being sent to. You wouldn’t send a welcome email to someone who’s been a subscriber for years.

Likewise, you shouldn’t send a newsletter to someone who just wants to know about events (unless your newsletter is all about your events).

Sometimes targeting certain content to different groups is a matter of trial and error, so it’s important to keep track of open-rates and watch your demographics (and other factors) closely to see what works and what doesn’t work.

Final Thoughts

When it comes to improving your conversion rates, there’s really no better tool than email marketing. But what you do with your content and your segmented lists makes all the difference between effective and ineffective marketing.

First, if you’re not segmenting your lists, get on it ASAP.

Second, once your lists are segmented, make sure that every email is where it’s suppose to be and every one who has opted in to your lists wants to be there.

Finally, make sure that the content you send to each list is relevant to the interests of those lists. If you’re not sure if it’s engaging enough, try targeting your email opt-in links in your welcome emails (or any email) to narrow down the field.